Calm clarity.
Decisive execution.
AI that works.

StoAI turns AI from a vague concept into a practical driver of clarity, execution and competitive advantage.

We don't just implement AI. We diagnose systems, redesign workflows, deploy agents, train teams — and then run your AI operations until they deliver measurable results.

80% workflow engineering. 20% AI. 100% focused on decision velocity — the time from idea to action.

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Now offering: AI Transformation Audit · 30-Day Sprint · AI Ops · AI Executive Operator

The Leadership Challenge

AI is accelerating complexity faster than leaders can respond. Decision latency is now a competitive risk.

Every day of slow decisions compounds into missed opportunities, frustrated teams, and competitors who moved faster.

Drowning in noise

We cut through to what matters

AI feels abstract

We make it practical and measurable

Execution drag

We deliver working systems in days, not months

Who We Serve

Tech-forward founders and senior operators

Early-stage to Series B companies facing increasing complexity without an AI strategy. Leaders who value evidence, clarity, and rapid execution.

Core success metric: Reduced decision latency

You come to StoAI when:

→Decision speed is slowing
→Complexity overwhelms your team
→Scaling people becomes impossible
→AI feels like noise, not signal
Core Offering

30-Day AI Acceleration Sprint

From diagnosis to deployed AI agents in 30 days. Working prototype in week one.

Week 1

Diagnose & Prototype

Working prototype

Week 2

Design & Refine

Workflow architecture

Week 3

Deploy & Connect

Live systems

Week 4

Optimise & Handover

Full deliverable pack

Danny Reeves

Danny Reeves

Founder & Principal

Four decades of operational and technological transformation. CEO, COO, and CIO across ventures and enterprises. Transformation to successful exits. A unique blend of boardroom credibility and hands-on AI capability.

Ready for clarity?

Start with a 30-minute Clarity Session. No pitch — just a focused conversation to understand your situation and explore whether there's a fit.

OUR SERVICES

From diagnosis to transformation to ongoing evolution.

We don't just build AI tools. We diagnose your systems, redesign workflows, deploy agents, train your team, and then run your AI operations until they deliver measurable results.

Every engagement follows the same discipline: clarity first, execution always.

THE JOURNEY

How transformation unfolds.

CLARITY SESSION (Free)

↓

AI AUDIT (£5k-£10k)

↓

TRANSFORMATION SPRINT (£20k-£35k)

↓

AI OPS SUBSCRIPTION (£2k-£5k/month)

Most clients follow this path. Some enter directly at Sprint when diagnosis is already clear. Premium offerings like the AI Executive Operator are scoped individually.

WHAT WE OFFER

Six ways we help you transform.

🔍
ENTRY POINT

AI Transformation Audit

A 2-3 week diagnostic that maps your workflows, identifies the constraints holding you back, and delivers a prioritised transformation roadmap with quantified ROI.

We diagnose before we build. This is where serious AI investment starts.

Duration: 2-3 weeks

Investment: £5,000 – £10,000

Learn more →
🚀
CORE ENGAGEMENT

30-Day Transformation Sprint

The flagship StoAI engagement. In 30 days: working prototype in Week One, deployed workflows by Week Three, trained team by Week Four.

Includes Education & Adoption to ensure your team actually uses what we build. AI transformation with a deadline.

Duration: 30 days

Investment: £20,000 – £35,000

Week One Guarantee: Working prototype in 7 days

Learn more →
👥
EMBEDDED IN SPRINT

Education & Adoption

Training and adoption programmes that bridge the gap between "it's deployed" and "we use it daily." Role-specific sessions, playbooks, video library, and 30-day support window.

We don't build and leave. This is how we ensure it sticks.

Duration: Weeks 3-8 of engagement

Investment: £5,000 – £10,000 (included in Sprint)

Learn more →
∞
ONGOING PARTNERSHIP

AI Ops Subscription

Ongoing optimisation, monitoring, and evolution of your AI systems. Monthly improvements, priority support, quarterly strategic reviews.

Transformation isn't a moment — it's a continuous process. Your partner stays engaged.

Duration: Ongoing monthly

Investment: £2,000 – £5,000 / month

Tiers: Essential | Growth | Premium

Learn more →
🧠
PREMIUM

AI Executive Operator

A bespoke AI system for founders and COOs. Integrates with your data to deliver daily briefs, surface what's stuck, and answer questions instantly.

Your operational intelligence layer. Reduce decision latency from hours to minutes.

Duration: 4-6 week build + ongoing

Investment: From £25,000 + AI Ops subscription

Learn more →
⚡
INTENSIVE

FDE Rapid Build

1-3 day intensive engagement. We embed with you — on-site or virtually — to diagnose, prototype, and deliver working value in compressed time.

Forward Deployed Engineer model. When you need speed and depth simultaneously.

Duration: 1-3 days

Investment: £3,000 – £8,000 / day

Learn more →
OUR APPROACH

80% workflow engineering. 20% AI.

Here's what most AI agencies won't tell you: the majority of transformation value comes from fixing workflows and systems, not from the AI itself.

AI amplifies whatever exists — including dysfunction. We fix the foundation first, then add AI as the accelerator.

This is why every engagement starts with diagnosis. Why we map workflows before we build agents. Why clients who want "just build something with AI" aren't a fit.

DIAGNOSE

Map what exists.

Find the real constraint.

Quantify the opportunity.

DESIGN

Fix the workflow.

Remove the friction.

Simplify the system.

DEPLOY

Add AI as accelerator.

Train the team.

Measure the outcome.

RESULTS

What transformation looks like.

40-60%

Average time saved on key workflows

2-3x

Decision velocity improvement

100%

Week One Guarantee delivered

See case studies →
WHERE TO START

Not sure which service fits?

Most clients start with a Clarity Session — a free 30-minute conversation to understand your situation and determine the right path forward.

START WITH AN AUDIT IF:

  • ✓You suspect AI could help but don't know where
  • ✓You've been burned by AI projects before
  • ✓You want evidence before committing to transformation
  • ✓You need a roadmap, not just a prototype

GO DIRECT TO SPRINT IF:

  • ✓You've already done the diagnosis
  • ✓You have a specific, bounded problem
  • ✓You know what you want to build
  • ✓You're ready to move fast
CORE OFFERING

30-Day Transformation Sprint

A 30-day engagement that diagnoses constraints, designs workflows, and deploys working AI agents tied to operational outcomes.

What You Get

  • ✓Prioritised execution roadmap
  • ✓Deployed AI agents and workflows
  • ✓Technical documentation and runbooks
  • ✓Operational dashboard
  • ✓User guides and training
  • ✓Results report with measured outcomes

The Guarantee

Week One Delivery

Every engagement produces a working prototype or agent in the first week. If we can't demonstrate value quickly, we don't deserve your confidence.

Week-by-Week Breakdown

Week 1

Diagnose & Prototype

  • Discovery session
  • Constraint mapping
  • Prototype build
  • Client demo

Week 2

Design & Refine

  • Workflow architecture
  • Solution design
  • Prototype iteration
  • Integration planning

Week 3

Deploy & Connect

  • Agent development
  • System integration
  • Testing & validation
  • User training

Week 4

Optimise & Handover

  • Performance measurement
  • Optimisation
  • Documentation
  • Final handover

The StoAI Method

1

Observe

Calmly understand the reality

2

Question

Challenge assumptions

3

Define

Name the real problem

4

Design

Simplest effective system

5

Deploy

Execute, review, iterate

Non-Negotiables

No vague goals

Clear, measurable objectives

No decision avoidance

Action within each checkpoint

No meetings without outcomes

Every session produces decisions

NEXT STEP

Ready to transform?

Every engagement begins with a conversation. Book a Clarity Session to discuss your situation and explore what's possible.

View Case Studies
Danny Reeves

Danny Reeves

Founder & Principal

Danny Reeves brings four decades of operational and technological transformation experience to StoAI Consulting. Having served as CEO, COO, and CIO across technology ventures and global enterprises, he has led teams from 24 to 580 people, managed budgets up to £120 million, and guided multiple businesses through successful exits.

StoAI represents the convergence of his career-long pursuit: helping leaders think clearly, decide decisively, and execute relentlessly, now with AI as their superpower, not their master.

Career Arc

The Pattern: Turnaround, Transformation, Exit

Danny's career follows a consistent thread: entering complex situations, restoring clarity, executing transformation, and delivering measurable outcomes.

Recent Leadership

CEO/SVP, Exonar → NowVertical Group
2020-2024

Brought in by the VC board (Beringea, Amadeus, Downing, Winton) to recover investor confidence and design a turnaround strategy. Halted revenue decline through COVID, grew services by 38%, and personally identified targets and negotiated the eventual acquisition by NowVertical Group (TSX-V: NOW).

COO/CEO, Romonet → CBRE
2015-2018

Transformed the operations and increastd revenue 300% within 24 months. Led the company to break-even and brokered initial engagements leading to acquisition.

Managing Director, Alcumus Group
2018-2019

Recovered failing revenue performance across two SaaS business units. Delivered 32% year-on-year growth, improved client retention to 97%, and combined operations into a unified Software Division.

CIO/IT Services Director, Balfour Beatty
2011-2015

Led a three-year transformation programme across the UK's largest construction company. Implemented cultural change across 460 staff, reduced operational costs by £10.2M from a £48M budget, and returned £18M programme budget back to the business.

  • →Capita / Service Birmingham — Operations/IT Director (570 team, £180M revenue)
  • →Cable & Wireless — Head of Hosting/Delivery
  • →Henderson Global Investors — Global Infrastructure Manager
  • →Instinet/Reuters — European Order Routing Systems Manager
  • →Deutsche Bank — Global Markets IT Services Manager
  • →The Northern Trust Company — EMEA IT Systems Manager
  • →BP Exploration — IT Support Services/Project Leader

Why StoAI Exists

After four decades in boardrooms, transformation programmes, and investor negotiations, Danny observed a recurring pattern: leaders drowning in noise, unable to think clearly or act decisively.

The arrival of AI has amplified this problem. Most organisations treat AI as either a vague aspiration or a technical curiosity—neither approach creates value. Leaders need a different kind of partner: someone who understands operations, speaks the language of the boardroom, and can translate AI capability into measurable execution.

StoAI was founded to be that partner.

THE 2026 REALITY

Why StoAI works now.

StoAI exists because most AI projects fail. Not from bad technology — from bad diagnosis. We fix the workflow first. The AI is the accelerator, not the answer.

The AI market has matured. Clients no longer want experiments — they want measurable ROI. They don't want vendors who disappear after deployment — they want partners who ensure adoption.

StoAI is built for this reality.

1. ROI FIRST

Every engagement starts with quantified value hypotheses. We measure what matters to your business, not vanity metrics. If we can't articulate the value, we don't build.

2. TRANSFORMATION, NOT FEATURES

We don't just build AI tools. We diagnose systems, redesign workflows, deploy agents, train teams, and then run your AI operations. The full journey, not just the first step.

3. DECISION VELOCITY

Our signature metric is decision latency — the time from question to decision to action. Everything we build accelerates this. Everything we measure proves it.

THE DIFFERENCE

Partner, not vendor.

There's a fundamental difference between buying AI and transforming with AI. Here's how we think about it:

What You Want What Vendors Offer What Partners Deliver
Outcomes Measurable ROI "AI capabilities" Quantified business results
After Deployment Sustained adoption Handover and exit Education, embedding, optimisation
Guidance Strategic counsel Technical builds Diagnosis, roadmaps, ongoing support
Relationship Deep understanding Generic solutions Context, history, evolution

StoAI operates as a partner because we invest in understanding before we build, we measure what matters to your business, and we stay engaged until adoption is real. Our reputation depends on your outcomes, not just your satisfaction at handover.

OUR APPROACH

80% workflow engineering. 20% AI.

Here's what most AI agencies won't tell you: 80% of transformation value comes from fixing workflows and systems. Only 20% comes from the AI itself.

Most organisations have broken workflows, missing tools, and unclear ownership. AI amplifies whatever exists — including dysfunction. We fix the foundation first, then add AI as the accelerator.

This is why StoAI starts with diagnosis, not demos. Why we map workflows before we build agents. Why clients who want "just build something with AI" aren't a fit.

Transformation works when you earn it. We help you earn it.

The Stoic Foundation

StoAI is built on Stoic philosophy—not as decoration, but as operational principle.

Calm

Low emotional volatility combined with comfort in uncertain situations. The ability to remain composed when complexity overwhelms others—lowering the temperature in the room while raising the quality of thinking.

Clear

High analytical capability paired with genuine interest in ideas and abstract thinking. The instinct to cut through noise to find signal, define the real problem (not the symptom), and identify the simplest effective path forward.

Wise

Four decades of pattern recognition across industries, combined with the humility to apply evidence and structured reasoning rather than assumption. Experience transforms into wisdom only when paired with reflection.

What Makes Danny Different

Operational Credibility

Not a technologist advising from the sidelines, but a leader who has sat in the CEO seat, faced down hostile investors, led transformations, and delivered exits. When Danny diagnoses constraints, he speaks from direct experience.

Technical Fluency

Deep understanding of data, AI, and systems architecture. From Deutsche Bank trading floors to data centre infrastructure to AI-powered data discovery, technology has been the through-line of his career.

Truth Over Comfort

Clients don't hire Danny for validation—they hire him for clarity. His natural disposition is to say what needs to be said, challenge assumptions respectfully but relentlessly, and focus on execution over theory.

Execution Focus

High drive to achieve combined with genuine ownership of outcomes. Working hard is table stakes; delivering results that matter is the measure.

Relationship Depth

Despite a direct communication style, Danny builds deep, lasting professional relationships. He invests in understanding what makes each individual unique and brings genuine care to helping others succeed.

Based on Big Five and CliftonStrengths assessments

Disposition Summary

Trait Level Implication for Clients
Calm under pressureHighBrings composed confidence to chaotic situations
Analytical clarityHighCuts through noise to evidence-based decisions
Drive to executeHighFocuses on outcomes, not activities
DirectnessHighTells you what you need to hear, not what you want
Strategic thinkingHighSpots patterns and alternative paths quickly
Learning orientationHighStays current, challenges assumptions
Genuine careHighInvested in client success, not just deliverables

Working Style

Executes—Makes things happen; outcomes over deliberation
Challenges—Questions assumptions; comfortable with productive conflict
Focuses—Prioritises ruthlessly; avoids distraction
Learns—Continuously acquires knowledge; early adopter
Relates—Values deep relationships over broad networks

Recent Focus

In addition to building StoAI, Danny was appointed by DTCP (a leading Private Equity firm) to help prepare GreenScale Data Centres, a sustainable hyperscale data centre platform, for the arrival of its Executive team and formal launch in Nov 2024. Danny was subsequently asked by the new CEO to stay on as Chief of Staff, to strategically support him and the Executive team. This role maintained him at the frontier of AI infrastructure and enterprise technology.

Philosophy in Practice

"The world does not lack intelligence, it lacks clarity."

Danny believes technology should serve human judgment, not replace it. Complexity is often a failure of thinking, not a feature of reality. And calm, clear, principled action compounds over time into extraordinary results.

StoAI exists to prove that AI, guided by Stoic principles, can restore clarity to leadership and turn strategic intent into measurable execution.

Connect

Serving clients globally

linkedin.com/in/reevesdanny

Email: Via StoAI website contact form

"Clarity first, execution always."

Contact

Start with clarity

Book a 30-minute Clarity Session. No pitch — just a focused conversation to understand your situation and explore whether there's a fit.

Request a Conversation

What to Expect

  • ✓30-minute focused conversation
  • ✓Understand your current situation
  • ✓Identify key constraints
  • ✓Explore whether there's a fit
  • ✓No obligation, no pitch

Other Ways to Connect

→ LinkedIn: linkedin.com/in/reevesdanny